STORYTELLING AS BEST PRACTICE

In person and online workshops led by Andy Goodman

 

YOU MUST ATTEND ALL FOUR SESSIONS—ONE IN PERSON AND THREE ONLINE

MEET YOUR TEACHER AND CLASSMATES IN PERSON ON:  
Thursday, May 1, 2008
10:00 am – 1:00 pm (9:30 am Check-in)
Conference Center at the NJ Hospital Association
760 Alexander Road, Princeton

YOU MUST ATTEND THE FOLLOWING THREE SESSIONS ONLINE:
Friday, May 9th: 12:00-1:00 pm
Monday, May 19th: 12:00—1:00 pm
Friday, May 30th: 12:00—1:00 pm

 

If your goal is to educate, persuade, or simply connect in a meaningful way with a particular audience, storytelling is the single most powerful communications tool available to you. A good story can help advance your cause in many ways. It can rouse an audience to action. It can compel donors to give. It can attract the right people to your Board and staff. And it can encourage the people who are already on your team to fight even harder.  But do you know how to tell a good story? And do you know the kinds of stories that can move you forward the fastest? Over the past five years, Andy Goodman has been crisscrossing the country, teaching storytelling to nonprofits, foundations, government agencies and educational institutions. Now he has taken his popular workshop, Storytelling as Best Practice, and redesigned it for an online classroom – taking place over four weeks.  You will learn new ways to use stories in advocacy, fundraising, Board and staff recruitment, and other aspects of internal and external communications.  The first class will be in person and for the remaining three classes you will be connected to instructor Andy Goodman via the telephone and Internet.  The teleconference line will allow you to view a live PowerPoint presentation on your computer and to communicate with the instructor and classmates via a chat box.  Between the weekly classes, participants will be required to write stories and refine these drafts over successive weeks.  Class space is very limited to ensure that each participant receives personal attention during and between classes. 


The Executive Director must be the primary participant, though other staff members can “audit” the classes.  Because this workshop requires a substantial time commitment on your part and a significant financial commitment on Dodge’s part, you will be required to sign a simple letter agreeing to participate in all the classes and to complete the homework.

 

 

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